India’s fabric industry is slowly but steadily adapting to e-commerce. Traditionally fabric purchases require going to a physical store. Whether it’s for the customer or for international garment houses, walk-in showrooms have always dominated the fabric industry.
According to research, the number of online fashion shoppers is expected to increase by twice from 60 million to 120 million.
E-commerce is supplementing traditional retail in the fabric industry, where the choices available online are higher than in traditional stores.
Both urban and semi-urban population of India are now less hesitant to shop online, especially with deals and discounts provided by online marketplaces. This is also happening due to the restricted availability of fabric options at traditional showrooms in non-urban India.
With gaining popularity, fashion and lifestyle industry experiences an increase in demand for quality piece of fabrics. Online fabric stores serve premium fabrics from around the globe, this gives them the upper hand in establishing their foot in the market.
Indian online fabric stores are not only changing the course of cloth shopping, but they are also rejuvenating Indian cultural art. Precious arts like Ajrakh, Indigo, Kalamkari, Shibori, Hand-block, Tie, and Dye, and more have regained importance and been brought back in the trend, by none other than online stores. These crafts are not. Only now available to the public, but with their presence, Indian artisans are getting employed.
Today’s customers anticipate and value personalized buying experiences. Targeting consumers at the proper location and time, whether through an app notification or a social media ad, will become critical for eCommerce firms. Which includes providing exactly what customers want and demand. Online fabric stores have the means to provide customized services as well as customized fabrics to their customers because of the rise in usage of universal printing methods like digital printing. With the use of this technique and print and colour can come to life and it is a matter of just hours to fulfil the customer’s wish.
Marketers nowadays have unprecedented visibility into client preferences and behaviour because of a massive collection of consumer data. E-commerce stores use this data to make customised products according to the trends. E-commerce websites have also started providing personal customisation in clothing articles. This helps them in fulfilling consumer demand.
After achieving so much, now, Indian online fabric industry has an opportunity to establish themselves and contribute to the country’s progress.