Online fashion industry registers 51% growth in order volume in FY21

India imposed anti-dumping duty on imports of certain type

The online fashion industry has witnessed a 51 percent growth alongside a 45 percent increase in gross merchant value (GMV) in the FY2021 as compared to FY2020, as shown in a new ‘Fashion E-commerce Report’ by Unicommerce. Unicommerce analysed a sample size of over 70 million orders, comparing both the fiscal years. 

D2C (direct to consumer) adoption amongst fashion brands has risen and furthermore helped them build a strong consumer-brand connection. With a higher GMV and a strengthened order volume growth, there has been a 6 percent increase in average order value. Brands are driven to build a more aggressive D2C presence because this currently marketplaces are getting more orders as compared to brand websites. 

In tier-II and III cities a marginal 118 percent order volume growth is seen, which is ultimately driving up to a total of 192 percent.  

Womenswear has maintained its majority share in e-commerce fashion, but kids wear has seen a substantial growth of 200 percent; menswear has maintained a consistent and sustainable growth.  

Subsequently, Unicommerce CEO Kapil Makhija said,  “Fashion segment is one of the biggest contributors to the e-commerce industry of India with the highest order volume. This report deep dives into the fashion industry to analyse the trends in the online fashion space… this report will help fashion e-tailers in understanding the changing dynamics of the fashion e-commerce industry”. 

of steel products from China, Vietnam and Korea for five years with a view to guard domestic manufacturers from cheap imports from these countries. The duty imposed is in the range of USD 13.07 per tonne to USD 173.1 per tonne on imports of ‘Flat rolled product of steel, plated or coated with alloy of Aluminium and Zinc’ from these three countries. “The anti-dumping duty imposed under this notification shall be effective for a period of five years (unless revoked, amended or superseded earlier) from the date of imposition of the provisional anti-dumping duty, that is, October 15, 2019,” the department of revenue said in a notification.

According to global trade norms, a country is allowed to impose tariffs on such dumped products to provide a level-playing field to domestic manufacturers. The duty is imposed only after a thorough investigation by a quasi-judicial body, such as DGTR, in India. The imposition of anti-dumping duty is permissible under the World Trade Organization (WTO) regime. The duty is aimed at ensuring fair trading practices and creating a level-playing field for domestic producers vis-a-vis foreign producers and exporters.